context

In 2022, Future Romance collaborated with Adidas and RNA to create and produce the world's first digital gear collection. This collection featured eight distinct digital garments, for a total of sixteen unique digital gears. The collection was presented during Miami Art Basel, showcasing the cutting-edge intersection of fashion and technology.

role

Art direction, cgi creative content, production

year

2022

credits

Agency : RNA Labs
Music & Sounds : Supersavant
Creative direction : Jasmine Holm, Marcus Hollands

Art direction : Hugo Boesch
CGI & direction : Future Romance
Client partners : Lani Williams

client

Adidas Originals

Adidas Virtual Gear C2172
NEXT PROJECT